Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Leicestershire
Located in the East Midlands, Leicestershire shares borders with a number of counties, including Derbyshire, Warwickshire, Lincolnshire and Northamptonshire.
Some of the main settlements in Leicestershire include Loughborough, Mowbray and Hinckley. There's also Leicester, which is situated right in the middle of the county and serves as the county town. All of these places offer a variety of Copywriter opportunities.
Farming, textile manufacturing and food manufacture have traditionally played an important part in Leicestershire's economy. What's more, various cheeses and pork pies are said to have originated in the area.
As far back as the 14th century, the region has been a centre of industry, with early specialties including bellfounding, sand casting and stained glass. This continued throughout the 19th century, with projects including Great Paul, the largest bell in Britain, which once hung in St Paul's cathedral.
The engineering past of Leicestershire continues to thrive today. Noble Automotive, known for its high-performance sports cars, has its headquarters in Leicester. Meanwhile, Triumph Motorcycles is based in Hinckley.
Just some of the many companies based in Leicestershire include Pukka Pies, Everards, Stead & Simpson, Shoe Zone, AstraZeneca and 3M. There's also the Masterfoods factory, which produces a variety of pet foods.
Meanwhile, the East Midlands Airport is located in Leicestershire, so a number of freight and distribution companies have facilities in the area, including UPS, DHL and TNT.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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