Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Derby
Located on the River Derwent in Derbyshire, Derby is among England's 20 largest urban areas and the broad range of businesses based there today make it a great option for those seeking new Copywriter vacancies.
Derby's history goes back to a Roman settlement called Derventio and the area was home to Saxon and Viking communities during its early years.
The Industrial Revolution marked an important turning point for Derby and the city was the first to reap the benefits of a water-powered silk mill in the early 1700s.
Other innovations later in the century led to improved techniques for manufacturing stockings. In addition, a number of cotton spinning mills were established.
Within 100 years, Derby had become an important industrialised city as well as the headquarters for a number of regional railways.
Rolls-Royce established a factory in 1907, constructing cars and aircraft, while the Derby railway works was a bustling facility that designed and built rolling stock for the nation's growing rail system. Indeed, the first diesel-electric locomotive was produced there in 1948.
There's no doubt that Derby's past has influenced its future and today its top employers continue to be based in automotive manufacture and railway engineering. These include Rolls-Royce, Toyota and Bombardier Transportation.
Other well-known companies include Egg, an internet banking company, and Alstom, a company that manufactures boilers and heat exchangers for industrial purposes. Meanwhile, the chocolate company Thorntons is headquartered in nearby Alfreton.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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