Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Yorkshire
A historic county in northern England, Yorkshire is well known for its beautiful green spaces, as well as its intriguing past - but it has also long been a centre for industry and commerce, making it an ideal choice for those seeking Copywriter jobs.
During the 15th century, the region was locked in civil war against neighbouring county Lancashire. Known as the Wars of the Roses, this series of conflicts over the throne lasted for more than 85 years, although a more friendly rivalry between the regions still exists today - mainly when it comes to sport.
Renowned for its wool and textile industry, Yorkshire also gained prominence for coal mining in the 16th and 17th centuries.
As the Industrial Revolution took hold, the region flourished - this was especially true of Sheffield, which was known for its innovation in the steel industry. What's more, a series of canals and railways was also developed, simplifying the transport of goods and raw materials throughout the region.
Today, a number of large cities and towns can be found in Yorkshire, including, Sheffield, Leeds, Hull, Halifax and Bradford, and within these locations job seekers can find a variety of industries - from financial and retail, through to manufacturing and technology.
Some of the top employers in the region include Morrisons, Asda, Yorkshire Bank Leeds, First Direct, Timothy Taylor Brewery and McCain Foods (GB).
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us