Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Huddersfield
Located in West Yorkshire in the metropolitan borough of Kirklees, Huddersfield is a large town that sits approximately halfway between Leeds and Manchester.
Since Saxon times, Huddersfield has been a market town and it has also long been known for its manufacturing capabilities. Textiles and woven items were some of the town's main produce for hundreds of years, while agricultural goods and milling were also vital for its economy through to the 18th century.
Huddersfield was a major player during the Industrial Revolution and its success during this time can still be seen in the beautiful Victorian architecture dotted around the town - particularly the Grade I listed railway station.
These days, Huddersfield is still largely a manufacturing town with lots of opportunity for those seeking Copywriter positions. The region is home to various large-scale textile companies like C & J Antich and Huddersfield Fine Worsteds. The latter supplies to top-name fashion houses like Prada, Armani, Givenchy and Chanel.
Of course, the region's scope for production has been broadened and other companies are mainly based in the chemicals and engineering markets. Cummins Turbo Technologies manufactures turbochargers, while Syngenta AG is known for crop protection chemicals. There's also Trojan Plastics, which produces stylish baths.
In addition, Poundstretcher operates its headquarters in nearby Deighton and Andrew Jones Pies is in Huddersfield.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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