Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Manchester
As one of the UK’s largest cities, Manchester has long been an important location in Britain’s industrial and economic pursuits - and here at Cast UK, we can help you find Copywriter vacancies in this thriving metropolis.
By the 1500s, the city was known for its textile markets and wool trade. As canals were built over the next 200 years and cotton overtook wool as the material of choice, Manchester continued to grow in importance and population. During the 1800s with the birth of the Industrial Revolution, the city became a pivotal point in the British economy.
Today, it’s said that Manchester has been reborn, becoming a centre of culture and media. Indeed, with the BBC’s move to the north, it’s generally agreed that Manchester is the second city of the UK (although Birmingham may disagree). In addition to the BBC, Granada Television - an ITV franchise - is situated in the city and so is The Guardian newspaper’s head office.
Of course, there are plenty of other big employers operating out of Manchester as it is a major hub for finance, banking, insurance and logistics industries. Some of the big names in business operating out of Manchester are Thomas Cook, McVitie’s, Kellogg’s, Google and Stagecoach.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
Contact us