Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Bury
Bury is situated at the northern point of Greater Manchester, outside the M60 with green, rolling countryside to its north. Although the town of Bury has a population of around 60,000, it is surrounded by settlements that form the metropolitan borough of Bury, home to closer to 200,000 people. Bury was a market town until the Industrial Revolution, when it threw itself wholeheartedly into the milling and weaving industries, and the town thrived, helped by the arrival of the canal and railway network in the eighteenth and nineteenth centuries.
Decline in Bury was quite severe as the cotton industry moved abroad, and by 1990 even the railway link to Manchester had been closed down. The town did go back to its roots somewhat and became a shopping and light manufacturing area, but its main purpose was to be a satellite and commuter town for Manchester. Bury Market has survived through thick and thin, however, and in these days of supermarkets and online shopping it is bucking the trend by not only being one of the largest open-air markets in the UK but also by actually growing. This trend was helped in 1992 when the old railway was repurposed as a Metrolink tram line right into the heart on Manchester.
Bury is quite often the source of Copywriter jobs nowadays. The town is pretty well connected by road, with the M60, M62 and M66 nearby, and the large commercial areas of Manchester, Salford, Bolton and Rochdale all within striking distance. Although it remains an important commuter town for Manchester, industry and retail do play their parts in the local economy.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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