Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cumbria
Situated in the north-west of England and sharing a border with Scotland, Lancashire, North Yorkshire, Northumberland and County Durham, Cumbria is one of England's largest ceremonial counties and it includes settlements like Carlisle, Penrith and Kendal.
Throughout the region's history it has mainly been a rural location known for its stunning mountains and lovely towns and villages. It contains the Lake District National Park and those seeking Copywriter vacancies in Cumbria will certainly enjoy having this Area of Outstanding Natural Beauty right on their doorstep.
People have been living in Cumbria for thousands of years. The Castlerigg stone circle was built by Neolithic people around 3200 BC, while later inhabitants included the Romans, Angles and Vikings.
By the 19th century, mining had become an important part of the local economy, producing iron ore and coal, while a number of slate quarries established during that time are still in operation today.
These days, there are many large companies based in Cumbria, while plenty more have large facilities in the area. Many of these employers are based in manufacturing - in industries ranging from petrochemicals to food manufacture, steel production, paper making and packaging.
Just some examples include Sealy Beds, Corus, The Stobart Group, Kimberly-Clark, Carr's, McVitie's, Nestle, Heinz, Lakeland and GlaxoSmithKline.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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