Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cumberland
An administrative county from 1889 to 1974, Cumberland was situated on the border with western Scotland and is, today, part of Cumbria. The region is probably best known for its tasty sausages, but it also offers an array of choice for those seeking Copywriter vacancies.
Cumberland was first recorded in the Anglo Saxon Chronicle in the 10th century. It was also an important spot during the Roman period, as it marked the western end of Hadrian's Wall.
For much of the region's history, its economy has relied on agriculture, as well as other industries like mining for coal and iron ore. Stone quarrying has also been an important industry for the area - particularly during the Industrial Revolution.
Today, the Cumberland region is mainly characterised by charming villages and sweeping landscapes. The local economy is mainly based in retail, the service sector and tourism.
Some of the companies that are based in the Cumberland area, or which have important facilities in the region, include McVitie's, Carr's Flour Mills, Bendall's Engineering and Innovia Films, which manufactures a variety of plastic products from cellophane for packaging and plastic labels, through to the substrate used for the plastic banknotes found in Australia, New Zealand and Vietnam.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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