Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Birmingham
The UK's second most populous metropolitan area, Birmingham is often called Britain's second city (although Manchester also lays claim to that title). In any case, it has been a hub of British industry and commerce for hundreds of years, and here at Cast UK, we can help you find your ideal Copywriter job in Birmingham.
In 1791, Arthur Young called Birmingham the world's first manufacturing town and by the mid-1800s it was known for its metal ware. Goods ranged from toys and jewellery through to guns, tools and dishes. Brass, gold, silver, steel and tin were all used, while other products included buttons, glasswork and ceramics.
Times have changed for Birmingham, and it has since become a hub of finance and commerce.
A huge redevelopment scheme, called the Big City Plan, is aiming to make the city one of the world's most liveable locations and the Globalization and World Cities Research Network has ranked it a beta world city due to its importance as a retail, events, conference and transport centre.
Indeed, Birmingham boasts three universities, several colleges, large exhibition centres like the NEC and the International Convention Centre, as well as the Bullring, one of the largest shopping centres in the country.
Many big companies call the city home, and around ten per cent of jobs are based in manufacturing, with employers including Jaguar, Goodyear Dunlop, Cadbury Trebor Bassett and Webley & Scott.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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