Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Herefordshire
Herefordshire, located in the West Midlands, is a historic English county that shares borders with Shropshire, Gloucester and Worcestershire, as well as Wales.
The region, which has largely been rural throughout its history, has an economy mainly based in agriculture - and it even gave its name to one of the world's most common breeds of cow. Over the years, manufacturing and the service sector have also grown in importance in the county.
Settlements include Leominster, Ross-on-Wye, Bromyard and Kington. The county town is Hereford; it's a cathedral city and also the only city in Herefordshire, making it a good location for those seeking Copywriter positions.
Herefordshire has long been known as an important location for the production of cider. H.P. Bulmer, which is owned by Heineken International, is a major employer in the region. It manufactures brands including the eponymous Bulmers, as well as Woodpecker and Strongbow. Other companies with cider or ale breweries in the county include Wye Valley, Weston's and Spinning Dog.
Meanwhile, Amcor is a packaging company based in Ledbury and Cargill Meats Europe operates in the region. Other products that Herefordshire is known for include leather, nickel alloys and chemicals, while the Rotherwas Industrial Estate is home to a number of heavy and light engineering companies, as well as various other businesses.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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