Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Hereford
Herefordshire is a county full of small towns, as is proved by the fact that its county town, Hereford, has a population of just 55,000 and is the county’s most populous settlement. It is located right in the middle of the county, which is wedged between Wales to the west and Worcestershire to the east. The town itself is 45 miles (73 km) south west of Birmingham, the same distance south of Shrewsbury and 25 miles (40 km) north west of Cheltenham. The nearest motorway is the M50, which comes to an abrupt stop 10 miles from the city limits.
One of the reasons for Herefordshire’s low population is that the county is largely agricultural; the Hereford is one of the UK’s most famous cattle breeds. Hereford cider is also well known. We all remember Woodpecker Cider, Hereford lightning … Don’t we? Hereford was a market town as well as a centre for religion and governance.
In modern times, Hereford is a hard working town, and still has a reputation for brewing and agricultural products. Bulmers makes Strongbow, Bulmers Cider and the aforementioned Woodpecker, but there are also Spinning Dog brewery, Wye Valley brewery and Weston’s Cider to keep the locals occupied (some of it makes it out of town too). With such a strong and popular market for nationally known products, Hereford could be a good place to seek Copywriter work at the moment.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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