Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Swindon
A town located in Wiltshire, around halfway between Bristol and Reading, Swindon is a busy place with lots of opportunity for those seeking Copywriter vacancies.
The town's early history goes back to a Saxon settlement that was called Suindune in the Domesday Book. For hundreds of years, it mainly subsisted as a market town, with the trade of cattle, corn and other agricultural produce, as well as horse sales.
During the 19th century, the area was known for its railway works, which built and repaired locomotives for the Great Western Railway - a train company that connected the south-west and Wales to London's Paddington Station.
Today, Swindon's economy is mainly based in the retail and service sector and there are a number of large shopping centres in the region.
The town is also home to several big businesses. For instance, Honda and BMW/Mini both have manufacturing sites in the area, while W H Smith's distribution centre and headquarters are also situated in Swindon.
Other companies based in Swindon or with major facilities in the vicinity include Motorola, Dolby, Intel, Nationwide Building Society, Arval and the National Trust.
What's more, Swindon is home to a book depository for Oxford's Bodleian library. The facility has 153 miles of shelving and enough space to house an estimated eight million tomes.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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