Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Oxfordshire
Sharing borders with Warwickshire, Buckinghamshire, Berkshire, Northamptonshire, Wiltshire and Gloucestershire, Oxfordshire is a county in the south-east.
Home to major settlements like Oxford, Witney, Didcot, Chipping Norton and Bicester, the county is a fabulous choice for those seeking Copywriter opportunities.
The region has long been an important centre for education, and it is the location of the oldest university in the English-speaking world - and one of the best renowned - the University of Oxford. Established in 1167, these days the institution is responsible for much of the economic growth in the county.
Besides the students and tourism that the university brings to the region, it has also attracted a number of biotechnology businesses. Other large companies in Oxford include publishing houses Oxford University Press and Wiley-Blackwell, while the automotive industry is also thriving, with the headquarters of Morris Motors based in the city, along with a production site for Mini.
Beyond the dreaming spires of Oxford, the rest of the county is also thriving.
Didcot Power Station, for example, supplies energy to the National Grid, while other well-known companies include Kraft Foods, Wychwood Brewery and the Chipping Norton Recording Studios It's also the location of the Diamond Light Source synchrotron - a particle accelerator.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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