Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Oxfordshire
Sharing borders with Warwickshire, Buckinghamshire, Berkshire, Northamptonshire, Wiltshire and Gloucestershire, Oxfordshire is a county in the south-east.
Home to major settlements like Oxford, Witney, Didcot, Chipping Norton and Bicester, the county is a fabulous choice for those seeking Head of Marketing opportunities.
The region has long been an important centre for education, and it is the location of the oldest university in the English-speaking world - and one of the best renowned - the University of Oxford. Established in 1167, these days the institution is responsible for much of the economic growth in the county.
Besides the students and tourism that the university brings to the region, it has also attracted a number of biotechnology businesses. Other large companies in Oxford include publishing houses Oxford University Press and Wiley-Blackwell, while the automotive industry is also thriving, with the headquarters of Morris Motors based in the city, along with a production site for Mini.
Beyond the dreaming spires of Oxford, the rest of the county is also thriving.
Didcot Power Station, for example, supplies energy to the National Grid, while other well-known companies include Kraft Foods, Wychwood Brewery and the Chipping Norton Recording Studios It's also the location of the Diamond Light Source synchrotron - a particle accelerator.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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