Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Oxford
The county town of Oxford and famous throughout the world for its university, Oxford is actually a thriving, self-contained city with a diversity of industries not directly related to its county status or education sector. It has been a successful city for so long that its architecture spans the millennia, and since much of the most important buildings were churches, it got the name “city of dreaming spires”.
Without doubt the university and its related activities (bars, cafes, hotels, shops, theatres etc.) is the key single employer of the city, and the university heritage also plays into its thriving tourism industry. All this contributes to the thriving nature of the city, which is busy all the year round.
But a major industry just to the south east of the city centre is car manufacturing, at the Cowley BMW plant, home of the new Mini. The plant used to be the Morris Motors plant during the First World War, and this attracted a railway and other communications to serve it. During World War Two the plant made training planes for the RAF. After the war mergers and acquisitions changed the company to BMC, then British Leyland, Austin Rover, the Rover Group and finally BMW (but locals still call the factory Morris’s).
With a thriving, ever changing population and various high-tech and heavy industries, Oxford often throws up Head of Marketing positions to help oil the wheels of commerce. It’s certainly an exciting place to live and work.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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