Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in High Wycombe
The Buckinghamshire town of High Wycombe might sound like a sleepy village with a cricket pitch and a pub, but it’s actually a large town that’s quite industrialised, especially for a southern town. In the past it has been known as a mill town and a paper making centre, but it is probably its furniture workshops for which it became best known. Thousands of terraced homes were built for the workers, and by the middle of the nineteenth century High Wycombe rivalled the towns around Manchester for its industriousness, but also for its squalor. A major redevelopment was carried out in the 1920s to bring habitation up to modern standards. During the Second World War, RAF Bomber Command was based in the town, and was joined in 1942 by the United States’ equivalent.
Although the actual town of High Wycombe has a population of around 75,000, it is part of an amalgamation of smaller towns whose population totals around 120,000. The town is on the M40, about halfway between the centre of London and Oxford.
High Wycombe might have had its ups and downs economically, but it appears to be on the up at the moment, and Head of Marketing jobs have been found in the area. With excellent road and rail links to London and Oxford, it’s a natural place for a distribution centre. Its status as something of a commuter town also means there’s a lot of movement of goods into High Wycombe.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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