Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Watford
A town located in Hertfordshire, Watford is just 18 miles from London and is a busy area with many opportunities for those seeking Head of Marketing roles.
It also boasts easy access to the capital - via overground trains or the Metropolitan underground line - making it perfect for those who want to work in London, but live away from the hustle and bustle of the big city.
Situated on the River Colne, Watford is thought to have originated during the Saxon period and was mainly an agricultural area until the Industrial Revolution. Thanks to the completion of the Grand Union Canal in 1798 and the London and Birmingham Railway in 1837, the city quickly began to expand.
During this period, manufacturing became an important part of the local economy, particularly paper-making, printing and brewing.
For most of the 20th century, a Rolls-Royce factory was located in Watford, which was responsible for manufacturing jet engines. This site was shut down in the early 1990s and re-born as the world-famous Leavesden Film Studios, which has been used for work on blockbuster franchises like James Bond, Star Wars and Harry Potter.
In line with the rest of the country, the service sector has taken over in Watford during the last 20 years and the city is now home to various multimedia companies. What's more, a number of large companies have the headquarters here - including Mothercare, Hilton and JD Wetherspoons.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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