Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Bedfordshire
Bordering Cambridgeshire, Northamptonshire, Hertfordshire and Buckinghamshire, Bedfordshire is a ceremonial county in the East of England. Its southernmost point is around 25 miles from central London and it offers a number of opportunities for those seeking Head of Marketing roles.
The region comprises prominent towns and cities like Bedford, Dunstable and Leighton Buzzard. Until the late 19th century, Bedfordshire's economy was mainly based in agriculture - particularly sheep farming, while the textile industry and lace manufacture were also important.
In the mid-1800s, as the Industrial Revolution took hold and the railways improved across the county, some heavy industry came to the area, but this was mainly brewing and the manufacture of farm instruments. On the whole, the region remained mainly agricultural.
During the 20th century, the population of towns like Bedford grew rapidly. Today, an array of well-known companies have headquarters or large facilities in Bedfordshire. These are based in a number of sectors and include Autoglass, Kingspan Off-site, Jordans Cereals and Vauxhall Motors.
London Luton Airport is located in Bedfordshire and airlines operating from this transport hub include EasyJet, Monarch Airlines and Thomson Airways.
As well as having millions of passengers pass through its gates every year, Luton Airport also processes a significant amount of cargo for companies like DHL Express, Varig Logistica and Atlantic Airlines.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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