Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in West Suffolk
Established in 1889, West Suffolk was an English administrative county until it was combined with East Suffolk in 1974 as part of the Local Government Act 1972.
Although it's no longer an official county, the various settlements in what was once West Suffolk still offer plenty of options for job seekers looking for Head of Marketing positions. Indeed, just some of the towns and villages include Bury St Edmunds - the former county town of West Suffolk - Sudbury, Newmarket, Haverhill and Mildenhall.
Historically, West Suffolk was known for producing cloth and during the Middle Ages, there was a thriving cloth trade in the region.
Brewing and malting have long been important industries for the region, while sugar beet processing has also given a boost to the local economy.
Greene King - the UK's largest British-owned brewery - was established in West Suffolk in 1799, while smaller names include the Old Cannon Brewery and Bartrums Brewery.
British Sugar was established in 1936 and it has been processing sugar beet for the Silver Spoon brand at a factory in Bury St Edmunds since 1925.
Other notable businesses include chocolate company Hadleigh Maid, biotech firm Genzyme and International Flavors and Fragrances.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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