Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in the North West
With cities including Manchester, Liverpool and Lancaster, the North West of England has played a pivotal role in Britain's economic success for hundreds of years.
From shipping and manufacturing, through to mining and engineering, this region has historic significance for the country, and is still thriving today - good news for anyone seeking Head of Marketing jobs in the North West.
The area has seen its fair share of industrial and scientific innovation and during the Industrial Revolution, the steel, coal and textile industries were all big business, as well as shipping and ship building.
In 1830, the first inter-city passenger railway was established, carrying people, goods and raw materials between Liverpool and Manchester. In addition, the Manchester Ship Canal was completed in 1894, providing another connection between the Mersey Estuary and Manchester, through Cheshire and Lancashire.
Fast forward to today and the region has changed significantly. While transport is still an important part of the North West's economy, many other industries have also taken hold.
Indeed, just some of the big names you'll find based in the North West include PG Tips, Warburtons, Kelloggs, McVitie's, Russell Hobbs, Silentnight, Dulux, Lakeland and Persil.
The region is also home to a number of car manufacturers, pharmaceuticals companies, news organisations and financial institutions.
What's more, submarines and military aircraft are built in the area, Cheshire is known for its salt mines and Manchester is the new home of the BBC - as well as a number of other entertainment companies.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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