Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Warrington
Halfway between Liverpool and Manchester lies Warrington, a large town with an industrial and commercial pedigree to match some of the UK’s smaller cities. It followed the traditional Northern path of booming during the Industrial Revolution, specialising in steel, textiles and chemical industries, as well as some brewing for good measure, much of which remains to this day.
The town is extremely well connected, with three major motorways, the M62, the M6 and the M56 passing its north, east and south respectively and A roads radiating out in all directions, typical of the market town it once was. The River Mersey passes through it, as do the Manchester Ship Canal and Bridgewater Canal and two major railway lines. With its population of over 200,000 people and a shopping area to rival any city, it’s a bustling and attractive town to live in.
Around the town’s edges are hundreds of large and small businesses, including a large Unilever detergent factory in the east. There are lots of warehouses and logistics companies in the area, too, that take advantage of its excellent communications and skilled workforce. There are few places like Warrington when it comes to finding a Head of Marketing work, and there’s always a demand for such positions. Please get in touch if you’re looking for work in this area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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