Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Stockport
Only six miles south of Manchester, Stockport is situated on the confluence of the rivers Goyt, Tame and Mersey. It's a town that has long been associated with manufacturing and is a good location for those seeking Head of Marketing opportunities.
Contrary to what you would expect by looking at the town's name, Stockport was never much of a port town since the Mersey is a fairly narrow and shallow waterway in this region. Rather, the name simply combines the Old English words for 'marketplace' and 'hamlet'.
Indeed, Stockport has been a hub of commerce for hundreds of years, mainly as a source for textiles and hats, producing as many as six million pieces of headwear a year at the industry's peak.
Silk weaving and cotton spinning expanded during the 18th century with mills that were first powered by water, then steam. Other related industries included block making, trimming manufacture and leather ware.
Hat making in Stockport finally came to an end in the 1990s and the textile industry has also declined significantly. However, the town has moved with the times and its economy is now mainly based in the service sector.
The financial industry employs a large portion of Stockport's population, with companies like the Co-Op Bank and Swinton Insurance having facilities in the area.
In addition, manufacturing plays a part in the local economy. For example, BAE Systems, United Biscuits, PZ Cussons and NXP Semiconductors have factories in Stockport. What's more, Robinsons is a regional brewery that produces around 35,000 barrels of beer a year.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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