Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Salford
The city of Salford grew up around the same time as neighbouring Manchester until the two merged into one great metropolis, now called Greater Manchester, as the Industrial Revolution got into full swing. Both cities lie within the boundaries of the M60, the Greater Manchester ringroad, and are also joined by the inner ringroad, the Mancunian Way. Salford takes in several towns such as Eccles, Swinton, Pendlebury, Walkden and Irlam, bringing the total population to around 240,000. Although Manchester and Salford have similar histories, Salford was always to be in Manchester’s shadow commercially, and there is no discernible city centre to speak of, whereas Manchester’s central business district is large.
A great engineering feat was the construction of the Manchester Ship Canal, which linked Salford and Manchester to the Irish Sea for practically any vessel – this was no barge canal. It ended the dominance of Liverpool as a sea port and brought trade and allowed export directly from the factories and mills. Its terminus was a huge port with massive berths, in what is now Salford Quays. Although ships do still use the canal, the quays are now a massive development of shopping, museums, galleries and residential units. MediCityUK is there, and it’s where many parts of the BBC, including 5 Live, Breakfast, Sport and Children’s are now based.
Salford is extremely well connected, sharing Manchester’s road, rail, tram, canal and international airport network. It’s also a thriving and vital part of Greater Manchester, with its own industry, university and a major hospital. With the huge industrial estate of Trafford Park on the doorstep and a conurbation of 2.5 million to serve, it’s no wonder that we regularly handle Head of Marketing jobs in Salford.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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