Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Manchester
As one of the UK’s largest cities, Manchester has long been an important location in Britain’s industrial and economic pursuits - and here at Cast UK, we can help you find Head of Marketing vacancies in this thriving metropolis.
By the 1500s, the city was known for its textile markets and wool trade. As canals were built over the next 200 years and cotton overtook wool as the material of choice, Manchester continued to grow in importance and population. During the 1800s with the birth of the Industrial Revolution, the city became a pivotal point in the British economy.
Today, it’s said that Manchester has been reborn, becoming a centre of culture and media. Indeed, with the BBC’s move to the north, it’s generally agreed that Manchester is the second city of the UK (although Birmingham may disagree). In addition to the BBC, Granada Television - an ITV franchise - is situated in the city and so is The Guardian newspaper’s head office.
Of course, there are plenty of other big employers operating out of Manchester as it is a major hub for finance, banking, insurance and logistics industries. Some of the big names in business operating out of Manchester are Thomas Cook, McVitie’s, Kellogg’s, Google and Stagecoach.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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