Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Wigan
Wigan could be the archetypal northern town, fulfilling practically every stereotype people might have of the region. It was a relatively sleepy farming and market town in between the minor cities of Manchester and Liverpool and then along came the Industrial revolution and everything changed. While most northern towns had a single trade, be it coal, mills, glass or engineering, Wigan got a bit of everything, particularly the first two. The canals and railways came to town and the population exploded, and Wigan became a real powerhouse in the region, with an estimated thousand mines running simultaneously.
And then, true to the script, the town went into decline as manufacturing went abroad or the demand for its produce waned. But the population of Wigan weren’t cowed by this. They diversified and the town is still thriving to this day. The Tote, Heinz, JJB Sports and Chinamex all have a presence here, and it’s also the home of Uncle Joe’s mintballs!
The town, which is situated between the M61 and the M6, has good shopping and employment, and has a lively entertainment sector, with revellers travelling miles for its night life. It also boasts two top-flight sports clubs: Wigan Athletic Football Club and the rugby league club Wigan Warriors. Ukulele and saucy song maestro George Formby was born in Wigan, as was 80s pop sensation Limahl (he of Kajagoogoo fame, not one of the other Limahls) and the band The Verve. Much-missed actor Roy Kinnear was born there too.
With great links to the major North West cities and towns, an active population of approaching 300,000 throughout the borough and a diverse employment status, Wigan is a great place to find a Head of Marketing position.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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