Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Widnes
At the north-eastern edge of Cheshire lies Widnes, a town of around 60,000 population built on heavy industry, particularly chemicals, where ICI had a huge presence for decades before fragmenting in the 1990s. The chemical industry chose Widnes partly for the plentiful supply of water, just like Runcorn, to which it is joined by a railway and road bridge over the Mersey.
The centre of Liverpool is 11 miles (17 km) to the west, with Liverpool John Lennon Airport just 4 miles (7km) form the centre of Widnes. Although not actually in Widnes, the Jaguar Land rover car production plant is just outside the town in Halewood, and it has been a large employer of people from Widnes. For decades the plant was owned by Ford, and the locals still cal the main boulevard that passes it “The Ford Road”. Under the new management, the factory is doing extremely well, helped by a local enthusiastic workforce.
Widnes has two musical claims to fame, one certain, one apocryphal. First was the Stone Roses’ Spike Island gig, the pinnacle of the Madchester scene in 1990. The second claim is that Paul Simon wrote “Homeward Bound” at Widnes Station, although Simon isn’t 100% sure himself!
Widnes has retained many of its industrial plants, although they are no longer owned by the giant ICI, and have been taken over by a multitude of companies. The well-connected town is handy for Liverpool, Warrington, St Helens and Runcorn, and has the M62 at its northern point. All this makes it a good place to locate any logistics operations, and indeed, Head of Marketing jobs or similar positions have been through our system in Widnes.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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