Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Runcorn
It might be difficult to imagine it now, but Runcorn was once a celebrated spa town and health retreat right up to the Industrial Revolution, whereupon its prime location made its industrialisation rapid. The town is located on the south bank of the River Mersey just before it flows east to the Wirral peninsula and Liverpool. The last bridge over the Mersey passes between Runcorn and Widnes; it is a railway bridge directly adjacent to the impressive steel-arch bridge that takes advantage of a natural outcrop, but still has a single span of 330m. For a time there were three crossings, including a transporter bridge, but this was dismantled in 1961. A brand new crossing has been planned which will ease congestion on the roads.
Runcorn’s main industry has always been, and remains, chemicals. Chlorine, caustic soda, hydrogen and polymers have been produced there for over a hundred years. The town is served by a mainline railway (Liverpool to London) and no fewer than three canals – the Manchester Ship, the Bridegwater and the Weaver Navigation. The town had a busy dockyard up until the post-war period, when it fell into decline.
The town remains an industrial and commercial hub in the immediate vicinity, with several large industrial estates, trading estates and retail parks in and around the town, thanks to massive regeneration efforts in the 1970s and 1980s. Runcorn has a large new town that was built to house the overspill from Liverpool. With the M56 to Manchester, links to Liverpool and Chester and a good rail and waterway network, there are several distribution centres in and around the town, making Runcorn an excellent place to look for Head of Marketing work.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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