Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in the South East
As the most populous region of England, the South East stretches from Oxford to Southampton and from Reading to Dover, comprising some parts of the Greater London Urban Area and a number of the Home Counties, such as Buckinghamshire , Kent and Surrey.
The largest city in the in the South East is Brighton and Hove, while towns like Chatham, Gillingham and Strood make up the Medway conurbation, which has a similar population.
Over the years, the area has been an important part of the UK's economy and has been a centre for innovation - from the Enigma machine and Alan Turing's breakthroughs in computer technology, through to the development of Britain's space programme at Westcott.
Those looking for Head of Marketing jobs in the South East will have a range of options to consider, as the region is home to a number of large companies specialising in everything from car manufacture to pharmaceuticals, food and beverages to petrochemicals and packaging to retail.
The main branch of Amazon.co.uk is based in Slough, while other top-name brands in the South East include PepsiCo, Harley-Davidson UK, Vodafone, Hovis, Ben & Jerry's, Blackberry, Panasonic UK, HP UK, Virgin Media and ExxonMobil UK.
Of course, transport is also a major part of the South East's economy, with Gatwick Airport, South Eastern Rail and the Channel Tunnel Rail Link and the Port of Dover all important elements.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us