Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hampshire
A county located on the southern coast of England, and sharing borders with Dorset, Berkshire, Wiltshire, West Sussex and Surrey, Hampshire is the largest county in the south-east and is home to a number of important settlements including Portsmouth, Southampton, Basingstoke and Winchester. It's a good choice for those seeking Head of Marketing vacancies.
People have been living in the Hampshire region for thousands of years, with Neolithic settlers building hill forts and farms in the area. The Celts, Saxons, Angles, Romans and Normans also had communities here.
The port towns of Portsmouth and Southampton have long been important points for trade with the rest of the world, particularly with America in the 17th to 19th centuries. The Titanic set sail for her ill-fated maiden voyage from Southampton in 1912. Today, the city is a major port for cruise ships - it is home to the headquarters of Carnival UK - and it also processes a significant number of cargo and container ships.
Just some of the many companies based in Hampshire today include BAE Systems Surface Ships, IBM, Zurich, The Automobile Association, Motorola and Sony Professional Solutions.
Ford has an assembly plant in Hampshire, which primarily manufactures the brand's Transit models, while the region is also known for its pharmaceuticals, insurance, communications, IT and electronics sectors.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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