Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Fareham
The market town of Fareham lies towards the south of Hampshire, with Gosport to its south, Portsmouth to the south east and Southampton 10 miles (15 km) to the west. The south east of the town touches Fareham Lake, which forms the port of Portsmouth and Gosport, but at this point it is only navigable by small craft, and the marina has plenty of them on show.
As well as having historic links to the maritime centres to its south and west, Fareham carved out a reputation as a master of the clay-based industries, making bricks, tiles and chimney pots with their distinctive red hue. Although they are used all over the country, the most famous building made of Fareham red brick is the Royal Albert Hall in London.
Fareham is seen as a slightly more upmarket place to live than the port towns and cities nearby. It is well connected by road, rail and sea, and has lots of green space and the beautiful Hampshire countryside to the north. It has also become quite a notable centre for light industry and retail, with several retail areas and a technology park in the town. There could well be opportunities for Head of Marketing jobs in Fareham, and certainly in the seafaring locations within a few miles along the coast. This has always been a region of industry, and it looks set to continue with further investment and development.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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