Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Eastbourne
Many of us will have preconceived ideas about the nature of the Eastbourne identity, and unusually, most of us will probably be about right! It’s a south coast seaside town geared up for tourism, and the demographic is tipped towards the upper end of the age range. We might be surprised by the size of it, however. Its population is around the 100,000 mark, making it a rather large town, and if the demographic spread remains the same, this figure will probably grow as we are now living longer.
As well as families, groups, couples and individuals taking a break in Eastbourne, its Victorian splendour is seen as a bracing backdrop for conferences and AGMs, and it’s a sector the town is pushing quite strongly.
From a logistics, procurement and supply chain point of view, these facts are quite interesting, as it’s not just industry that has a need for moving large amounts of things around. Tourism is a huge consumer of perishable and non-perishable goods, and it all needs storing and distributing with its specific requirements being observed. For this reason, Head of Marketing vacancies crop up from time to time in Eastbourne, so it’s always worth getting in touch if you’re looking for this kind of work here.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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