Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in East Sussex
Bordered by Kent, Surrey and West Sussex, East Sussex is a ceremonial county in the south-east that is situated on the English Channel. It comprises communities like Eastbourne, Brighton and Hove, Hastings and Newhaven, and offers a variety of opportunities for those seeking Head of Marketing jobs.
In the 5th century, the South Saxons settled in the region that would later become known as Sussex, although archaeological evidence suggests that humans and their ancient predecessors may have been living in the region for more than 400,000 years.
During the 16th and early 17th centuries, glass making was an important part of the East Sussex economy, although this mainly died out in the 1600s as competition with the East Midlands took over.
These days, East Sussex is a popular tourist destination and much of its economy is based in the service sector and retail.
Brighton is home to a number of financial services companies, including the European headquarters of American Express. Other companies include the Body Shop, and various media and tech companies have moved to the area since the 1990s.
What's more, East Sussex also comprises two important port towns. Newhaven is used mainly by ferry companies that travel between France and England, such as LD Lines and Transmanche Ferries. Meanwhile, Rye is predominantly used for fishing and yachting.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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