Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Maidstone
The county town of Kent, Maidstone is situated on the River Medway and is just over 30 miles south-east of London. A bustling town with plenty of history and pretty public gardens, Maidstone is also an excellent option for those seeking Head of Marketing positions.
Archaeological evidence suggests that the area around Maidstone has been occupied since the Neolithic era, while the Romans and Normans also had settlements here. For much of the town's history, its economy relied on the river, which powered mills and served as a trade route.
By the 18th century, Maidstone had built up a number of industries, including stone quarrying, brewing and cloth making. Paper was also manufactured here and a technique for making wove paper was developed by James Whatman in 1740.
Today, Maidstone is a thriving community with plenty of retail space, restaurants and accommodation. It's also home to a number of large companies, such as KEF, which makes loudspeakers on the site of what was once a metalworking facility.
Maidstone is home to one of the largest office centres in the country. A significant amount of paper and package making is still carried out here and Aylesford is the largest paper recycling facility in Europe - it also manufactures newsprint.
In recent years, a number of tech and communications companies have also set up operations in Maidstone.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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