Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Gillingham
Gillingham is a town in Kent where the River Medway spills out into the Thames Estuary. It was historically the site of a barracks and port, but today is home to a popular marina for yachts and small boats. The Royal Navy had a base there until the mid-1980s, when it closed down. The inevitable unemployment caused by the decline of its seafaring links was reversed somewhat by the construction of a business park, which created many jobs and was a success thanks to its already good road and rail links and proximity to London. The town serves much of the surrounding area as a centre of retail.
Gillingham Business Park is a thriving and productive area of the town, and employs many locals. In fact the park is so busy that Premier Inn has a branch there to assist face-to-face business in this region in the South East corner of the UK. With a population of around 100,000 inhabitants and a successful business park and retail sector, Gillingham can be an ideal place to look for a Head of Marketing position if you are living in the area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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