Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Crawley
Located between Brighton and the capital, Crawley is a West Sussex town about 28 miles south of London Charing Cross. It's a great spot for those seeking Head of Marketing vacancies and the town also serves as a commuter hub.
With a history dating back to the Stone Age, Crawley was an important location during the Roman Period, serving as a centre for ironworking and then becoming a market town during the 13th century.
During the Victorian era, the railway came to Crawley. This helped the region to grow and engineering and manufacturing became more prominent - something that continues today.
Indeed, just some of the businesses with factories or other facilities in Crawley include BOC Edwards, Unilever, APV Vent Axia and Thales, a manufacturer of flight simulators.
Crawley is a centre for finance, home to a number of banking, insurance and credit companies such as Deloitte & Touche and B & CE Benefit Schemes. It's also an important location for the transport and communication industry - such as First Choice Holidays, William Reed Group and Metrobus.
What's more, Gatwick Airport, one of the busiest airports in the UK, is situated on the edge of town. Not only does it see more than 30 million passengers pass through its gates every year, it is also a major cargo handler, dealing with freight shipments from around the world.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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