Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Brighton
A seaside city on the south coast, Brighton is an energetic location known for its friendly atmosphere, pebble beaches, buzzing nightlife and quirky charm.
It has long been a favourite weekend getaway for Londoners seeking a bit of sunshine and sea air and in 1787 the Prince of Wales set up his holiday home here, creating an extravagant building now known as the Royal Pavilion.
The tourism industry further increased when the London and Brighton Railway arrived in 1841, making day trips easy between the resort and the capital.
Of course, there's far more to Brighton than the social scene and those seeking Head of Marketing vacancies will have a good range of options to consider.
The city's economy, which was mainly based in manufacturing and engineering during the 19th century, has been transformed over the last 30 years. These days, Brighton is home to a number of businesses based in digital media - Like FDM and Semantio - and it has earned itself the nickname Silicon Beach.
Financial giant American Express has its European headquarters in Brighton and employs thousands of people in the city centre.
Cosmetics company The Body Shop was founded here in 1976; it is now part of the L'Oreal group and is now based in nearby Littlehampton.
In addition, Brighton is home to two large universities, a number of tourist spots, various retail centres and the UK's second largest arts festival, which occurs every May.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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