Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Northern Ireland
The smallest country in the UK, Northern Ireland has traditionally been associated with industries like shipping, rope making and textile manufacture. In fact, during the American Civil War, the supply of cotton from the States was cut and Belfast gained the nickname Linenopolis, as Irish linen helped to alleviate problems caused by the shortage.
During the 18th and 19th centuries, Belfast was home to many of the world's top shipbuilders, including Harland and Wolff, the firm that went on to build the RMS Titanic, her sisters the Britannic and Olympic and other vessels like the HMS Belfast during the early 20th century.
Northern Ireland has also seen its share of violence and civil unrest, during a period known as the Troubles, which lasted from the late 1960s until the signing of the Good Friday Agreement in 1998.
Since then, the country has grown more stable and a number of redevelopment projects have helped to turn Northern Ireland into a thriving place with an economy based mainly in the service sector - although many of the older business are still in operation. What's more, there are plenty of opportunities for those seeking Head of Marketing vacancies.
Just some of the companies with regional headquarters or other facilities in the region include DuPont and Caterpillar. In addition, Short Brothers, one of the first companies in the world to produce aircraft, moved to Northern Ireland in 1948 - today it owned by Bombardier Aerospace and produces flight control systems and other components.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us