Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Derry
Derry is often called Londonderry after being granted a royal charter by James I (and is called Derry-Londonderry on its UK City of Culture 2013 website). The county, city and district variously share the name, but they all refer to the same place. Derry was the last city in Europe to be walled, in the early 17th century, and most if not all of the wall remains today. It was an important seaport, and played a huge part in World War II owing to its position as the westernmost port in the UK, indeed Allied Europe, as Iceland was neutral.
In peacetime, the city had a reputation as a shirt maker, with several factories springing up to make men’s shirts for export and domestic use. As with the Northern mill towns of England, however, this industry was all but gone by the 1980s, with most of this kind of work moving to Asia.
An important employer in the city has been Du Pont, who made Neoprene there for years, and more recently switched production to Kevlar and Lycra. There is also a burgeoning hi-tech manufacturing sector in the city. Seagate Technology, one of the world’s top hard disk drive manufacturers, makes more than half of its read/write heads in the Derry factory. The city is also home to Northern Ireland’s largest private company, Desmonds, plus a healthy smattering of multinationals.
With a population of around 100,000, a thriving shopping centre and a good deal of industry popping up in this regenerating city, Derry would appear to be a prime location to look for Head of Marketing positions.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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