Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Lisburn
Lisburn is a city whose centre is 7.5 miles (12 km) south west of the centre of Belfast. It is Northern Ireland’s newest city, gaining city status in 2002 for the Queen’s Golden Jubilee. The city is historically noted for its links with the linen industry, and now has a museum dedicated to the craft. To Lisburn’s north west are the banks of Lough Neagh, which at 151 square miles (392 sq km) is the largest freshwater lake in the British Isles by surface area (Lake Windermere, England’s largest, is only about 5.5 square miles in area!). The city is connected to Belfast by the M1 motorway. It is also on the railway line from Belfast to Dublin, and trains can be taken from the city centre to both capitals.
Although the population of Lisburn is roughly 70,000, it is part of The Dublin-Belfast Corridor, which is home to 3 million people. The population of the whole of Northern Ireland is just under 2 million. Close to three quarters of a million people live in the Belfast area, which means that about a third of the population is concentrated in this small area on the country’s east. The city’s population is growing steadily, and indeed the local government is attempting to boost Lisburn’s population with a set of schemes it is putting in place.
With its growing population and excellent links to Belfast and Dublin, Head of Marketing positions do come up in Lisburn or its neighbouring areas relatively frequently. Northern Ireland as a whole has seen more prosperity over the past decade or so, and it’s now considered a good place to invest, which can only be good news for the logistics, supply chain and procurement industries.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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