Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Coventry
Situated in the West Midlands and less than 20 miles from Birmingham, Coventry is a metropolitan borough and one of the top ten largest cities in England. Indeed, for those seeking Head of Marketing vacancies, Coventry will have a variety of employers to consider.
The history of the city goes back to a Bronze Age community that was settled by the Romans in the first century. By the 1500s, Coventry was at the centre of the cloth and textile trade and during the Middle Ages, it was one of the most influential locations in England.
As time passed, Coventry became known for manufacturing fine watches and clocks, while other technological innovations, such as the safety bicycle in the late 1800s, paved the way for the city to become one of the leading areas for car manufacture in the early 20th century.
During the same period, the city manufactured an array of other products, ranging from machine tools and aerospace components to electronics, telecoms equipment and man-made fibres.
Today, the economy in Coventry relies on finance, business services, logistics and leisure, more than on manufacturing. However, a number of car factories can still be found within city limits, such as LTI, the company that manufactures London's iconic black cabs, Jaguar, Rolls Royce and Peugeot. Meggitt Aircraft, a company that makes braking systems for the aerospace industry, is also located in Coventry.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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