Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Rugby
The Warwickshire town of Rugby has several associations that make it well known, but by far the most notable is the game of rugby, which was supposedly invented when a boy, Webb Ellis, at school picked up the ball in a game of football in 1823 and ran with it (although some sport historians dispute the likelihood of this being true). The school in question was Rugby School, a public school that started off as a charitable place of education for local boys and ended up rather more exclusive.
The town is about as central in England as it’s possible to be. It’s located about 11 miles (18 km) east of Coventry, 18 miles (30 km) south of Leicester and 17 miles (28 km) north west of Northampton. Rugby is extremely well served by road and rail. It is surrounded to its north, east and south by the M6, M1 and M45 respectively, and has rail links to all the major metropolitan regions, a reminder of its importance in the railway golden age, when it was a key junction and engineering works.
Rugby might have a rather genteel image, and is quite a tourist magnet thanks to its beautiful Victorian architecture, but in reality it’s quite an industrialised town. It has log been a centre of engineering; the first jet engine was built there and the turbine tradition lives on today in the shape of a major Alstom plant and the Rolls Royce plc plant just up the road in Ansty. The town is also associated with cement making. Rugby is a good place to look for Head of Marketing work as it has diversified into being a centre of distribution thanks to its transport links, but also because of its industry in the town and nearby.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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