Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Northamptonshire
Situated in the East Midlands, Northamptonshire is a ceremonial county that shares a border with eight others, including Warwickshire, Leicestershire, Buckinghamshire, Cambridgeshire and Oxfordshire.
A number of large communities are located within Northamptonshire, making the county a good place for those seeking Head of Marketing opportunities. These include Kettering, Corby and Wellingborough. There's also the county seat, Northampton, which is less than 70 miles from London and about 50 miles from Birmingham.
The region has long been known for shoemaking and the manufacture of leather goods. A number of factories in Northampton were established in the 19th century and still exist today, making fine specialty footwear. These include Edward Green shoes, Trickers, Church's and Crockett & Jones.
Many of the old shoe factories in the region that are no longer used for manufacturing have now been converted to residential accommodation or office space. Indeed, much of Northamptonshire has gone through significant redevelopment since the 1970s and the local economy is now based in the service sector and retail.
Other companies located in the region, or with large facilities, include Avon, Weetabix, Barclaycard, Panasonic, Travis Perkins, Coca-Cola, Schweppes, Timsons, Cummins UK, Carlsberg, Nationwide Building Society and Texas Instruments.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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