Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Greater London
Home to more than 7.5 million people and covering around 1,500 sq km, Greater London is an administrative division that was created in 1965.
Comprising the City of London, as well as the 32 London boroughs, it is often described as the region inside the M25, although this isn't exactly accurate. What's more, it offers a wealth of choice for those seeking Head of Marketing opportunities.
The centre of the British government, Greater London is home to various official bodies and it's also the financial hub of the country, with just some of the big companies based here including Lloyds, Barclays and Citibank. Other top companies with headquarters or other facilities here include Reuters, Ford, Warburtons, Tate & Lyle, Nestle and John Lewis.
What's more, transportation and shipping are essential for keeping Greater London running. Heathrow Airport is one of the busiest airports in the world, seeing around 69 million passengers a year, as well as a significant amount of cargo.
Meanwhile, several mainline rail companies travel into London and Transport for London helps millions of passengers get across the capital every day via bus, Tube, DLR and tram. There's also the Port of London Authority, which deals with commercial freight on the River Thames.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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