Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hertfordshire
Sharing a border with Bedfordshire, Buckinghamshire, Cambridgeshire and Essex, as well as Greater London, Hertfordshire is one of the Home Counties.
It is a popular location for commuters to the capital, with mainline rail services to Euston Station and the Metropolitan line. It also offers a wealth of choice for those seeking Head of Marketing vacancies.
During its long history, Hertfordshire was home to the Romans and Normans; in the Industrial Revolution the region benefited significantly from its proximity to London and its population increased dramatically.
Settlements within Hertfordshire include Hertford, Hitchin, Hemel Hempstead, Watford, and Letchworth, which became the world's first garden city in 1903. What's more, Stevenage was the first to redevelop as part of the New Towns Act 1946.
Since the 1920s, Hertfordshire has played an important part in the British Film Industry, with a number of studios in Elstree. Television programmes such as Big Brother UK and EastEnders are filmed there, while Leavesden Studios has been responsible for the filming of blockbuster franchises like Harry Potter and James Bond.
In addition, a variety of well known companies have headquarters or large facilities in Hertfordshire in industries ranging from retail to pharmaceuticals and hospitality to aerospace. These include Tesco, GlaxoSmithKline, JD Wetherspoon, BAE Systems, T-Mobile, Ocado, Camelot, TK Maxx, Costco and Balfour Beatty.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us