Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Harlow
During the post-war period as Britain was faced with rebuilding millions of shattered homes and re-housing their inhabitants, a radical solution was to build a series of new towns. Most cities of the UK have some form of new town within them or in their orbital range. Harlow in Essex was one such town. Situated 20 miles (33 km) north east of the centre of London, it was a grand project, with thousands of homes as well as industrial, shopping, entertainment and communications infrastructure being built around what was a village dating back at least to the Domesday Book.
Expansion was steady, taking place between the late 1950s and the 1970s, as jobs were created and the town became a reasonably attractive place to live. Although manufacturing was once a major industry in Harlow, it has since declined, and now the economy is largely service-based. The large factories have recently been demolished and smaller units for start-ups have been built with the hope of kickstarting a new tech sector. However the town is still home to some major employers, most notably GlaxoSmithKline and American defence firm Raytheon.
The town is well placed to serve London, situated as it is on the M11 that runs from the capital to Cambridge, and there are also good rail links to both cities. Stansted Airport is just 20 minutes up the motorway, too. With much regeneration going on in the town, it’s likely that the demand for Head of Marketing jobs will grow over the coming years. Keep checking back or get in touch if you’d like us to search the area for such positions.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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