Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in St Albans
St Albans is a historic city separated from the north London conurbation by about 6 miles of countryside. The city has had a presence for thousands of years, but it was the construction if its cathedral in the Middle Ages that brought the town to prominence (although it wasn’t formally completed until the nineteenth century). St Albans is supposed to be named after the first British Christian martyr, who was executed by the Romans.
The modern city is what estate agents would describe as full of character. It takes in architecture of many periods, although much of it is twentieth century detached or semi-detached housing or Victorian terrace. The city is served by two railway lines that carry passengers right into the heart of London (one via Watford Junction), and the town is nestles in a U-shape formed by the M1, M25 and A1(M). This ease of travel and the general pleasantness of the city has made it a highly attractive with commuters, and house prices have been kept high because of the demand.
Although many of the inhabitants pack themselves onto trains and head for London every working day, St Albans, with its economically active population, has quite an advanced infrastructure to maintain, which is why it is not unusual for Head of Marketing positions to become available either in the city itself or in nearby Watford, Luton or Hemel Hempstead.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us