Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Herefordshire
Herefordshire, located in the West Midlands, is a historic English county that shares borders with Shropshire, Gloucester and Worcestershire, as well as Wales.
The region, which has largely been rural throughout its history, has an economy mainly based in agriculture - and it even gave its name to one of the world's most common breeds of cow. Over the years, manufacturing and the service sector have also grown in importance in the county.
Settlements include Leominster, Ross-on-Wye, Bromyard and Kington. The county town is Hereford; it's a cathedral city and also the only city in Herefordshire, making it a good location for those seeking Head of Marketing positions.
Herefordshire has long been known as an important location for the production of cider. H.P. Bulmer, which is owned by Heineken International, is a major employer in the region. It manufactures brands including the eponymous Bulmers, as well as Woodpecker and Strongbow. Other companies with cider or ale breweries in the county include Wye Valley, Weston's and Spinning Dog.
Meanwhile, Amcor is a packaging company based in Ledbury and Cargill Meats Europe operates in the region. Other products that Herefordshire is known for include leather, nickel alloys and chemicals, while the Rotherwas Industrial Estate is home to a number of heavy and light engineering companies, as well as various other businesses.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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