Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Wiltshire
Known for its sweeping Salisbury Plain and ancient stone circles like Stonehenge and Avebury, Wiltshire is a county in the south-west of England that shares borders with a number of counties like Somerset, Hampshire, Oxfordshire and Dorset.
For anyone seeking Head of Marketing roles in Wiltshire, a number of options can be found in the region - in settlements such as Swindon, Salisbury, Trowbridge and Wilton.
Much of Wiltshire is situated around the M4 corridor, and this has given a significant boost to its economy, as businesses are attracted to the region's ease of access and lovely rural surroundings.
Manufacturing is an important part of the local economy, and products that are made here range from electrical goods to food and beverages, furniture, pharmaceuticals and plastics.
Just some of the companies that have set up regional or international offices in Wiltshire include WHSmith, Early Learning Centre, Dyson, Honda, Reckitt Benckiser, Intel and Motorola.
The National Trust's head office is also registered in Wiltshire and Oxford University's book depository for the Bodleian Library is also here - which contains over 150 miles of bookshelves. What's more, a number of military and defence establishments are also located in the region.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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