Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Dorset
An English county in the south-west, Dorset shares borders with Devon, Wiltshire and Somerset - it also has an extensive coastline along the English Channel.
Dorset includes a number of towns - like Bournemouth, Christchurch, Poole, Dorchester, Portland and Weymouth - and while the majority of the region is rural, it offers a number of options for those seeking Head of Marketing vacancies.
For much of Dorset's past, the economy was based on agriculture, while mining and fishing were also important industries.
These days, however, things are a bit different in Dorset and the region now relies mainly on the service sector, hospitality and retail. Construction and manufacturing are also important industries, while a number of armed forces facilities are also located here - such as the Royal Armoured Corps in Bovington and the Royal Marines in Poole.
Several large companies can be found in Dorset, including J.P. Morgan and Sunseeker International, which manufactures yachts. Aerospace companies like BAE Systems and Cobham plc have facilities in the region, while Bournemouth University is also a big employer.
Other companies include Dorset Cereals, Fitness First, Merlin Entertainments, Lloyds TSB Insurance and Imagine Publishing.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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