Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cornwall
Located in the south-west of England, Cornwall is mainly surrounded by water, although it shares a border with Devon to the east. The region is recognised as a Celtic nation, home to the Cornish people, and many residents in the area believe that it should be allowed to split from England to become the fifth home nation of the UK.
Fishing and agriculture have long been part of the Cornish economy and from the Middle Ages, the mining of tin became one of the most important industries in the region. This continued to grow and in the early 19th century, copper mining also brought wealth to the area.
Within 50 years, however, metal mining started to decline and was replaced by the production of china clay. By the end of the 1990s, mining was almost completely gone from Cornwall.
These days, the Cornish economy mainly relies on agriculture and tourism and those seeking Head of Marketing opportunities will have various options to consider.
Food manufacturing companies like Ginsters, the West Cornwall Pasty Company and Dairy Crest are large employers in the region, while brewing is also a large industry, with Sharp's, Skinners and St Austell being just three of Cornwall's many beer companies.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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